Riding the subscription box wave: Understanding the landscape, challenges, and critical success factors of the subscription box industry

Yana Andonova, Nwamaka A. Anaza and Delancy H.S. Bennett

Business Horizons, 2021, vol. 64, issue 5, 631-646

Abstract: The subscription box e-commerce industry has experienced tremendous growth over the last 5 years. Given the growing size of the industry, this business model warrants the close attention of firms currently offering subscription services as well as companies considering entering this industry. This article presents a detailed overview of the subscription box industry and proposes a framework—the four Cs—for understanding subscription offerings. It identifies challenges and opportunities facing this industry, and it provides managers with guidance in the form of five tenets on how to navigate the subscription box economy.

Keywords: Subscription box services; Subscription boxes; E-commerce; Meal kits; Beauty boxes (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0007681321000264
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:bushor:v:64:y:2021:i:5:p:631-646

DOI: 10.1016/j.bushor.2021.02.024

Access Statistics for this article

Business Horizons is currently edited by C. M. Dalton

More articles in Business Horizons from Elsevier
Bibliographic data for series maintained by Catherine Liu ().