A study on factors affecting privacy risk tolerance to prevent the spread of COVID-19 in South Korea

Min Sung Kim, Yoonhyuk Jung and Junghwan Kim

Business Horizons, 2021, vol. 64, issue 6, 735-741

Abstract: South Korea has been evaluated as a country that is responding well to COVID-19. The Government of the Republic of Korea discloses where, when, and by which means of transportation people confirmed to have the virus have visited. Although disclosure of movement has contributed to flattening the curve and providing timely medical service, concerns about privacy infringement have also been raised. This article determines what factors influence privacy risk tolerance, looking specifically at threat severity, vulnerability, response efficacy, and response cost. We also provide implications for the preparation of better countermeasures for the government to implement.

Keywords: Contact tracing; Privacy risk tolerance; Privacy and public health; Protection motivation theory; Institutional trust; COVID-19 response (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:eee:bushor:v:64:y:2021:i:6:p:735-741

DOI: 10.1016/j.bushor.2021.07.002

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