Working the crowd: Leveraging podcasts to enhance crowdfunding success

Jeffrey A. Chandler, Gang Fan and G. Tyge Payne

Business Horizons, 2022, vol. 65, issue 1, 79-88

Abstract: Crowdfunding has become an increasingly popular tool for entrepreneurs to solicit public funding from individuals. As its popularity grows, entrepreneurs are seeking to learn more about crowdfunding to improve their chances of success. In this article, we explore how podcasts can offer fresh insights to crowdfunding and serve as an effective tool for entrepreneurs to improve their knowledge and the likelihood that their campaigns are funded. We discuss key insights for entrepreneurs offered by ten popular podcast episodes on crowdfunding. Each episode offers enduring lessons for entrepreneurs interested in launching a campaign and also exemplifies the value that podcasts can potentially offer entrepreneurs.

Keywords: Entrepreneurship; Crowdfunding; Podcasts; Raising capital; Impostor syndrome (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:eee:bushor:v:65:y:2022:i:1:p:79-88

DOI: 10.1016/j.bushor.2021.10.002

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