Roll up, roll up, read on! How to sell like Stephen King

Stephen Brown

Business Horizons, 2024, vol. 67, issue 1, 31-39

Abstract: One of the best known writers in the world today, Stephen King is a superstar storyteller. His story-selling skills are equally outstanding. With 65 chart-topping novels to his name, he knows everything there is to know about moving the merchandise in an overcrowded market. Irrepressibly irreverent, the rock ’n’ roll-inspired novelist is an outstanding “authorpreneur” whose achievements contain lessons for self-starters and scholars alike. Half a century after Carrie, the first of his many bestsellers, this article identifies the secrets of Stephen King’s success.

Keywords: Stephen King; Book publishing; Authorpreneurship; Nostalgic storytelling; Carny marketing concept; Metaphor and allegory (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eee:bushor:v:67:y:2024:i:1:p:31-39

DOI: 10.1016/j.bushor.2023.06.004

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