Advancing toward the development of a discipline of negative events in marketing: A managerial perspective

Yany Grégoire and Daniel Laufer

Business Horizons, 2025, vol. 68, issue 2, 129-137

Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0007681324001617
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:bushor:v:68:y:2025:i:2:p:129-137

DOI: 10.1016/j.bushor.2024.11.003

Access Statistics for this article

Business Horizons is currently edited by C. M. Dalton

More articles in Business Horizons from Elsevier
Bibliographic data for series maintained by Catherine Liu ().