Branding strategies in the digital era: An interview with Nick Westergaard

David J. Faulds and P.S. Raju

Business Horizons, 2026, vol. 69, issue 1, 5-11

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:eee:bushor:v:69:y:2026:i:1:p:5-11

DOI: 10.1016/j.bushor.2024.12.005

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