Store loyalty as a measure of promotional effectiveness of supermarkets

Stanley J. Shapiro and Robert J. Colonna

Business Horizons, 1964, vol. 7, issue 3, 97-104

Date: 1964
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0007-6813(64)80010-0
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:bushor:v:7:y:1964:i:3:p:97-104

Access Statistics for this article

Business Horizons is currently edited by C. M. Dalton

More articles in Business Horizons from Elsevier
Bibliographic data for series maintained by Catherine Liu ().