Advertising, economic development, and global warming

Gary M. Erickson

Economic Modelling, 2014, vol. 41, issue C, 119-123

Abstract: Advertising is tied to global warming through an endogenous growth model. The model allows for the possibility that the environment can become a source rather than a sink for greenhouse gases. Optimal control analysis of the model shows that a feasible steady state is possible for which the environment remains a sink, and identifies a sufficient condition for such to be the case. Comparative-static analysis shows that, for sufficiently small values of steady-state anthropogenic greenhouse gas concentration, global surface temperature and advertising in steady state are negative functions of parameters that measure the damaging effects of global warming.

Keywords: Advertising; Endogenous growth; Global warming; Optimal control (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecmode:v:41:y:2014:i:c:p:119-123

DOI: 10.1016/j.econmod.2014.05.004

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