More ads more revs: A note on media bias in review likelihood

Ralf Dewenter and Ulrich Heimeshoff

Economic Modelling, 2015, vol. 44, issue C, 156-161

Abstract: This paper analyzes the existence of a possible media bias by determining the impact of the automobile manufactures' advertisements on the probability that two leading German car magazines review their products. By accounting for a possible endogeneity bias, we find a positive impact of advertising volumes on test probabilities.

Keywords: Media bias; Car reviews; Endogeneity; Panel data (search for similar items in EconPapers)
JEL-codes: L2 L7 L8 (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (17)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecmode:v:44:y:2015:i:c:p:156-161

DOI: 10.1016/j.econmod.2014.10.007

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