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Willingness to pay of committed citizens: A field experiment

Dominique Ami (), Frédéric Aprahamian, Olivier Chanel, Robert-Vincent Joulé and Stéphane Luchini

Ecological Economics, 2014, vol. 105, issue C, 31-39

Abstract: In this paper, we propose a behavioral approach to determine the extent to which the consumer/citizen distinction affects interpretations of monetary values in stated preferences methods. We perform a field experiment dealing with air pollution, where some (randomly selected) subjects are given the opportunity to behave politically by signing a petition for environmental protection prior to stating their private preferences in a standard contingent valuation exercise. We show that signing has the potential to influence respondents' willingness to pay values. Results indicate that even market-like situations are not immune to citizen behavior.

Keywords: Field experiment; Citizen; Consumer; Contingent valuation; Willingness to pay; Commitment; Air pollution (search for similar items in EconPapers)
Date: 2014
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Working Paper: Willingness to pay of committed citizens: A field experiment (2014)
Working Paper: Willingness to Pay of Committed Citizens: A Field Experiment (2008) Downloads
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DOI: 10.1016/j.ecolecon.2014.04.014

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