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Willingness to pay of committed citizens: A field experiment

Dominique Ami, Frédéric Aprahamian, Olivier Chanel, Robert-Vincent Joule and Stéphane Luchini ()
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Dominique Ami: GREQAM - Groupement de Recherche en Économie Quantitative d'Aix-Marseille - EHESS - École des hautes études en sciences sociales - AMU - Aix Marseille Université - ECM - École Centrale de Marseille - CNRS - Centre National de la Recherche Scientifique
Robert-Vincent Joule: LPS - Laboratoire de Psychologie Sociale - AMU - Aix Marseille Université
Stéphane Luchini: GREQAM - Groupement de Recherche en Économie Quantitative d'Aix-Marseille - EHESS - École des hautes études en sciences sociales - AMU - Aix Marseille Université - ECM - École Centrale de Marseille - CNRS - Centre National de la Recherche Scientifique

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Abstract: In this paper, we propose a behavioral approach to determine the extent to which the consumer/citizen distinction affects interpretations of monetary values in stated preferences methods. We perform a field experiment dealing with air pollution, where some (randomly selected) subjects are given the opportunity to behave politically by signing a petition for environmental protection prior to stating their private preferences in a standard contingent valuation exercise. We show that signing has the potential to influence respondents' willingness to pay values. Results indicate that even market-like situations are not immune to citizen behavior.

Keywords: Air pollution; Citizen; commitment; Consumer; contingent valuation; Field experiment; Willingness to pay (search for similar items in EconPapers)
Date: 2014-09
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Citations: View citations in EconPapers (7)

Published in Ecological Economics, 2014, 105 (C), pp.31--39. ⟨10.1016/j.ecolecon.2014.04.014⟩

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Journal Article: Willingness to pay of committed citizens: A field experiment (2014) Downloads
Working Paper: Willingness to Pay of Committed Citizens: A Field Experiment (2008) Downloads
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01474425

DOI: 10.1016/j.ecolecon.2014.04.014

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