Breadth, depth, and competition

Heski Bar-Isaac

Economics Letters, 2009, vol. 103, issue 2, 110-112

Abstract: We consider the trade-offs in the choice between depth (a narrow high quality position) and breadth (a wide low quality range). In particular, the extent of depth or breadth in a market can be non-monotonic in the strength of competition.

Keywords: Breadth; Depth; Specialization; Competition; Horizontal; and; vertical; differentiation (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:103:y:2009:i:2:p:110-112

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