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Social media followers as music fans: Analysis of a music poll event

Paul Crosby (), Liam Lenten () and Jordi Mckenzie ()

Economics Letters, 2018, vol. 168, issue C, 85-89

Abstract: This study examines how success in an online music poll affects artists’ social media followers. On average, being voted into this poll increases artists’ followers by approximately double that of the control group. Furthermore, this increase is positively related to poll rank and less-established artists benefit relatively more from this success.

Keywords: Social media; Music polls; Fans (search for similar items in EconPapers)
JEL-codes: L82 Z10 (search for similar items in EconPapers)
Date: 2018
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DOI: 10.1016/j.econlet.2018.04.024

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