Reminders for voluntary payments might backfire—Evidence from a field study

Christoph Feldhaus, Tassilo Sobotta and Peter Werner

Economics Letters, 2018, vol. 171, issue C, 133-136

Abstract: We investigate the effects of reminders for payments in a setting where customers pay on a voluntary basis. A neutral reminder significantly increases customers’ payment probability. However, our study indicates the importance of the exact wording of the reminder. Reminders including additional information do not increase the payment probability further and seem even less effective than the neutral reminder in some cases.

Keywords: Field study; Voluntary payments; Reminder; Nudging (search for similar items in EconPapers)
JEL-codes: D64 D90 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:171:y:2018:i:c:p:133-136

DOI: 10.1016/j.econlet.2018.07.026

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