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Recall and response: Relationship adjustments to adverse information shocks

Emek Basker and Fariha Kamal

European Economic Review, 2021, vol. 139, issue C

Abstract: How resilient are U.S. buyer–foreign supplier relationships to new information about product defects? We construct a novel dataset of U.S. consumer-product recalls sourced from foreign suppliers between 1995 and 2013. Using an event-study approach, we find that compared to control relationships, buyers that experience recalls temporarily reduce their probability of trading with the suppliers of the recalled products by 17%. The reduction is much larger for new than established buyer–supplier relationships. Buyers that experience a recall are more likely to add other suppliers to their portfolios, diversifying supplier-specific risk in the aftermath of a recall; this effect, too, is larger for buyers impacted by recalls in new relationships. There is a long lag – up to two years – before diversification, consistent with a high cost of establishing new relationships.

Keywords: Buyer–supplier relationships; Information flows; Recalls; Consumer products (search for similar items in EconPapers)
JEL-codes: F14 F23 L14 L15 (search for similar items in EconPapers)
Date: 2021
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Working Paper: Recall and Response: Relationship Adjustments to Adverse Information Shocks (2020) Downloads
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Persistent link: https://EconPapers.repec.org/RePEc:eee:eecrev:v:139:y:2021:i:c:s0014292121002142

DOI: 10.1016/j.euroecorev.2021.103903

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European Economic Review is currently edited by T.S. Eicher, A. Imrohoroglu, E. Leeper, J. Oechssler and M. Pesendorfer

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