Can nudging overcome procrastinating on preventive health investments?
Willa Friedman and
Economics & Human Biology, 2022, vol. 45, issue C
A fundamental puzzle about human behavior is low investment in preventive health inputs. Present-biased preferences have frequently been put forth as a theoretical explanation for this, but with limited empirical evidence supporting it, especially in developing countries. We extend our previous analysis of a field experiment testing advertising strategies to increase demand for a potentially life-saving preventive health technology, voluntary medical male circumcision. Offering compensation of US$10 conditional on a complement to the procedure, a short counseling session at a providing clinic, tripled uptake of the procedure. This is consistent with the idea that subsidizing a complement encouraged procrastinating men with latent demand to invest in preventive health. In addition, framing the basic advertisement using the statement “Are you tough enough?” doubled uptake.
Keywords: Advertising; Conditional cash transfers; Framing; Men's health; Preventive health; Procrastination (search for similar items in EconPapers)
JEL-codes: I12 J13 O12 (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4) Track citations by RSS feed
Downloads: (external link)
Full text for ScienceDirect subscribers only
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:eee:ehbiol:v:45:y:2022:i:c:s1570677x21000642
Access Statistics for this article
Economics & Human Biology is currently edited by J. Komlos, Inas R Kelly and Joerg Baten
More articles in Economics & Human Biology from Elsevier
Bibliographic data for series maintained by Catherine Liu ().