Reverse bullwhip effect in pricing

Ertunga C. Özelkan and Metin ÇakanyIldIrIm

European Journal of Operational Research, 2009, vol. 192, issue 1, 302-312

Abstract: Price variability is one of the major causes of the bullwhip effect. This paper analyzes the impact of procurement price variability in the upstream of a supply chain on the downstream retail prices. Procurement prices may fluctuate over time, for example, when the supply chain players deploy auction type procurement mechanisms, or if the prices are dictated in market exchanges. A game theory framework is used here to model a serial supply chain. Sequential price game scenarios are investigated to show that there is an increase in retail price variability and an amplified reverse bullwhip effect on prices (RBP) under certain demand conditions.

Keywords: Pricing; Bullwhip; effect; Supply; chain; management; Game; theory (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (15)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ejores:v:192:y:2009:i:1:p:302-312

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