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Solving knapsack problems with S-curve return functions

Semra AgralI and Joseph Geunes

European Journal of Operational Research, 2009, vol. 193, issue 2, 605-615

Abstract: We consider the allocation of a limited budget to a set of activities or investments in order to maximize return from investment. In a number of practical contexts (e.g., advertising), the return from investment in an activity is effectively modeled using an S-curve, where increasing returns to scale exist at small investment levels, and decreasing returns to scale occur at high investment levels. We demonstrate that the resulting knapsack problem with S-curve return functions is NP-hard, provide a pseudo-polynomial time algorithm for the integer variable version of the problem, and develop efficient solution methods for special cases of the problem. We also discuss a fully-polynomial-time approximation algorithm for the integer variable version of the problem.

Keywords: Non-linear; programming; OR; in; strategic; planning; Dynamic; programming; Marketing (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (6)

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European Journal of Operational Research is currently edited by Roman Slowinski, Jesus Artalejo, Jean-Charles. Billaut, Robert Dyson and Lorenzo Peccati

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