A reference model for customer-centric data mining with support vector machines

Stefan Lessmann and Stefan Voß

European Journal of Operational Research, 2009, vol. 199, issue 2, 520-530

Abstract: Supervised classification is an important part of corporate data mining to support decision making in customer-centric planning tasks. The paper proposes a hierarchical reference model for support vector machine based classification within this discipline. The approach balances the conflicting goals of transparent yet accurate models and compares favourably to alternative classifiers in a large-scale empirical evaluation in real-world customer relationship management applications. Recent advances in support vector machine oriented research are incorporated to approach feature, instance and model selection in a unified framework.

Keywords: Marketing; Data; mining; Customer; relationship; management; Support; vector; machines (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (17)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ejores:v:199:y:2009:i:2:p:520-530

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