Implausible alternatives in eliciting multi-attribute value functions

Rudolf Vetschera, Wolfgang Weitzl and Elisabeth Wolfsteiner

European Journal of Operational Research, 2014, vol. 234, issue 1, 221-230

Abstract: Many methods to elicit preference models in multi-attribute decision making rely on evaluations of a set of sample alternatives by decision makers. Using orthogonal design methods to create this set of alternatives might require respondents to evaluate unrealistic alternatives. In this paper, we perform an empirical study to analyze whether the presence of such implausible alternatives has an effect on the quality of utility elicitation. Using a new approach to measure consistency, we find that implausible alternatives in fact, have a positive effect on consistency of intra-attribute preference information and consistency with dominance, but do not affect inter-attribute preference information.

Keywords: Multiple criteria analysis; Preference learning; Conjoint Analysis; Implausible alternatives (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ejores:v:234:y:2014:i:1:p:221-230

DOI: 10.1016/j.ejor.2013.09.016

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