Take back costs and product durability

Michael S. Pangburn and Euthemia Stavrulaki

European Journal of Operational Research, 2014, vol. 238, issue 1, 175-184

Abstract: Extended Producer Responsibility (EPR) initiatives may require a manufacturer to be responsible in the future for taking back the products it produces today. A ramification of EPR is that take back costs may influence firms’ decisions regarding product durability. In the absence of EPR, prior literature has shown that a firm may intentionally lower durability, yielding planned obsolescence. We use a two period model to examine the impact of take back costs on a manufacturer’s product durability and pricing decisions, under both selling and leasing scenarios. We show that compared to selling, leasing provides a greater incentive to raise durability, thus extending a classic insight to a setting with product take backs. Interestingly, we also show that it is possible for the optimal product durability to decrease if the stipulated take back fraction increases. In such situations, were the take back fraction tied to durability rather than a fixed fraction, we demonstrate durability can increase. We explore the impact of take backs on profits and surplus by alternatively considering products for which take back costs are either increasing or decreasing functions of durability. When increasing durability implies higher take back costs, our results demonstrate that leasing can increase durability, profits, and surplus significantly compared to selling. In contrast, when increasing durability implies a lower take back cost, there is a built-in incentive for the firm to increase durability, which can make selling more efficient (i.e., surplus enhancing) than leasing.

Keywords: Durability; Take-backs; Obsolescence; Production; Pricing (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (10)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0377221714002227
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:ejores:v:238:y:2014:i:1:p:175-184

DOI: 10.1016/j.ejor.2014.03.008

Access Statistics for this article

European Journal of Operational Research is currently edited by Roman Slowinski, Jesus Artalejo, Jean-Charles. Billaut, Robert Dyson and Lorenzo Peccati

More articles in European Journal of Operational Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().