Analysis of the bullwhip effect in two parallel supply chains with interacting price-sensitive demands

Yungao Ma, Nengmin Wang, Zhengwen He, Jizhou Lu and Huigang Liang

European Journal of Operational Research, 2015, vol. 243, issue 3, 815-825

Abstract: This paper offers insights into how the bullwhip effect in two parallel supply chains with interacting price-sensitive demands is affected in contrast to the situation of a single product in a serial supply chain. In particular, this research studies two parallel supply chains, each consisting of a manufacturer and a retailer, and the external demand for a single product depends on its price and the other's price in a situation in which each price follows a first-order autoregressive process. In this paper, we propose an analytical framework that incorporates two parallel supply chains, and we explore their interactions to determine the bullwhip effect. We identify the conditions under which the bullwhip effect is amplified or lessened with interacting price-sensitive demands relative to the situation without interaction.

Keywords: Supply chain management; Bullwhip effect; Multiple supply chains; Interaction; Price-sensitive (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ejores:v:243:y:2015:i:3:p:815-825

DOI: 10.1016/j.ejor.2014.12.043

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