Optimal product line pricing in the presence of budget-constrained consumers
Stefan Mayer and
Claudius Steinhardt
European Journal of Operational Research, 2016, vol. 248, issue 1, 219-233
Abstract:
The product line pricing problem is generally defined as a seller's task to determine the optimal prices for each product in a product line while accounting for both demand-side and supply-side restrictions. In this paper, we contribute to the existing literature by incorporating consumers’ budget considerations into the seller's optimisation problem. Despite playing an important role in many applications, such as the pricing of tickets for sporting or theatre seasons, budget constraints have not been considered in the academic literature in the context of product line pricing to date.
Keywords: Pricing; Mixed-integer programming; Branch-and-bound; Knapsack constraints (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (4)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:ejores:v:248:y:2016:i:1:p:219-233
DOI: 10.1016/j.ejor.2015.07.006
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