EconPapers    
Economics at your fingertips  
 

The impacts of public sustainability concerns on length of product line

Xiang Ji, Jie Wu, Liang Liang and Qingyuan Zhu

European Journal of Operational Research, 2018, vol. 269, issue 1, 16-23

Abstract: This paper studies how the public sustainability concerns affect a firm’s decisions of product line design under different channel structures. Both centralized distribution channel and decentralized distribution channel are taken into consideration. Our research shows that the public sustainability concerns can make the centralized firm shorten its product line when the coefficient of consumer mismatching disutility is moderate. In addition, when the centralized firm makes the decision of product line extension from the aspect of maximizing social welfare, a relative low level of the public sustainability concerns can incent it to extend the product line. The public sustainability concerns are shown to be able to weaken the positive impact of channel decentralization that has on product line extension when the coefficient of consumer mismatching disutility is moderate as well.

Keywords: Sustainability; Product line design; Channel structure; Social welfare (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations Track citations by RSS feed

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0377221717306380
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:ejores:v:269:y:2018:i:1:p:16-23

Access Statistics for this article

European Journal of Operational Research is currently edited by Roman Slowinski, Jesus Artalejo, Jean-Charles. Billaut, Robert Dyson and Lorenzo Peccati

More articles in European Journal of Operational Research from Elsevier
Bibliographic data for series maintained by Dana Niculescu ().

 
Page updated 2018-06-02
Handle: RePEc:eee:ejores:v:269:y:2018:i:1:p:16-23