The co-evolution of competition and parasitism in the resource-based view: A risk model of product counterfeiting

J.S. Busby

European Journal of Operational Research, 2019, vol. 276, issue 1, 300-313

Abstract: The primary concern in the resource-based view of the firm has been competition. For many firms, however, the relevant ecology includes parasites as well as competitors – notably product counterfeiters who parasitically exploit a firm's reputational resource. This parasitic process both diminishes the reputational resource it exploits, and produces significant risk of harm as a by-product. This article extends the resource-based view, presenting an account of the mechanism by which competition and parasitism co-evolve and produce a distinctive form of resource erosion. It does so using a model which, because a firm's reputational resource exists distributedly in the minds of mutually-influencing but not centrally-coordinated consumers, takes an agent-based approach. This model then naturally forms a basis for the probabilistic risk assessment of the consequences of parasitism – particularly the harm that arises from the counterfeiting of safety critical products such as pharmaceuticals. The intended contribution is to show how the resource-based view can be extended to reflect the fact that heterogeneous resource distribution is implicated in parasitism as much as competition, and to show how a model of the underlying mechanisms can support risk analysis.

Keywords: Multi-agent systems; Resource-based view; Parasitism; Product counterfeiting; Risk analysis (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0377221718311135
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:ejores:v:276:y:2019:i:1:p:300-313

DOI: 10.1016/j.ejor.2018.12.039

Access Statistics for this article

European Journal of Operational Research is currently edited by Roman Slowinski, Jesus Artalejo, Jean-Charles. Billaut, Robert Dyson and Lorenzo Peccati

More articles in European Journal of Operational Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().