Profitability of horizontal mergers in the presence of price stickiness
European Journal of Operational Research, 2019, vol. 279, issue 3, 941-950
This paper investigates the profitability of horizontal mergers with price dynamics through the differential game approach wherein both the open and closed-loop equilibria are considered. It is shown that the incentive to merge is determined by how fast the market price adapts to the equilibrium level. When prices adjust with a very sticky mechanism, mergers emerge with a small number of insiders, even if firms play open-loop strategies, and total output reduction after a merger is not significant, even in mergers with a large number of insiders. In the case of instantaneous price adjustment, it can be shown that the relationship between the possibility of a merger and market concentration depends on the type of strategy firms play. These findings have important implications for antitrust authorities since: (a) price stickiness creates market conditions that facilitate merger practice, and (b) changes in output may not be a good benchmark for merger assessment in the case of price stickiness.
Keywords: Game theory; Horizontal mergers; Differential game; Sticky price (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:ejores:v:279:y:2019:i:3:p:941-950
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