Product assortment and space allocation strategies to attract loyal and non-loyal customers

Anna Timonina-Farkas, Argyro Katsifou and Ralf W. Seifert

European Journal of Operational Research, 2020, vol. 285, issue 3, 1058-1076

Abstract: Assortment planning deserves much attention from practitioners and academics due to its direct impact on retailers’ commercial success. In this paper we focus on the increasingly popular retail practice to use combined product assortments with both “standard” and more fashionable and short-lived “variable” products for building up store traffic of “loyal” and “non-loyal” heterogeneous customers and enlarging the sales due to the potential cross-selling effect.

Keywords: OR in marketing; Assortment planning; Inventory management; Bilevel optimization; Stochastic optimization (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ejores:v:285:y:2020:i:3:p:1058-1076

DOI: 10.1016/j.ejor.2020.02.019

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