Retail shelf space planning problems: A comprehensive review and classification framework

Teresa Bianchi-Aguiar, Alexander Hübner, Maria Antónia Carravilla and José Fernando Oliveira

European Journal of Operational Research, 2021, vol. 289, issue 1, 1-16

Abstract: The retail shelf space planning problem has long been addressed by Marketing and Operations Research (OR) professionals and researchers, with the first empirical studies tracing back to the 1960s and the first modelling approaches back to the 1970s. Due to this long history, this field presents a wide range of different mathematical modelling approaches that deal with the decisions surrounding a set of products and not only define their space assignment and related quantity, but also their vertical and horizontal positioning within a retail shelf. These decisions affect customer demand, namely in the form of space- and position-dependent demand and replenishment requirements. Current literature provides either more comprehensive decision models with a wide range of demand effects but limited practical applicability, or more simplistic model formulations with greater practical application but limited consideration of the associated demand.

Keywords: Shelf space planning; Demand modelling; Space elasticity; Retail operations (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (12)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ejores:v:289:y:2021:i:1:p:1-16

DOI: 10.1016/j.ejor.2020.06.018

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