An analysis of advertising and distribution effectiveness

Sophocles Brissimis and K. E. Kioulafas

European Journal of Operational Research, 1987, vol. 28, issue 2, 175-179

Date: 1987
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Persistent link: https://EconPapers.repec.org/RePEc:eee:ejores:v:28:y:1987:i:2:p:175-179

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