Channel coordination between manufacturers and competing retailers with fairness concerns

Rikuo Yoshihara and Nobuo Matsubayashi

European Journal of Operational Research, 2021, vol. 290, issue 2, 546-555

Abstract: This study provides a game-theoretic analysis for channel coordination of a two-tier supply chain in which retailers have fairness concerns. We explore a setting in which a single manufacturer sells its product to consumers through two competing retailers that are horizontally differentiated at varying levels. We extend the previous literature, which examines only monopolistic supply chains.

Keywords: Supply chain management; Retailing; Behavioral economics; Marketing–operations interface; Game theory (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ejores:v:290:y:2021:i:2:p:546-555

DOI: 10.1016/j.ejor.2020.08.023

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