The responsibility of social media in times of societal and political manipulation

Ulrike Reisach

European Journal of Operational Research, 2021, vol. 291, issue 3, 906-917

Abstract: The way electorates were influenced to vote for the Brexit referendum, and in presidential elections both in Brazil and the USA, has accelerated a debate about whether and how machine learning techniques can influence citizens’ decisions. The access to balanced information is endangered if digital political manipulation can influence voters. The techniques of profiling and targeting on social media platforms can be used for advertising as well as for propaganda: Through tracking of a person's online behaviour, algorithms of social media platforms can create profiles of users. These can be used for the provision of recommendations or pieces of information to specific target groups. As a result, propaganda and disinformation can influence the opinions and (election) decisions of voters much more powerfully than previously.

Keywords: Ethics in OR; Decision-making; Artificial intelligence; Behavioural OR; Education (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ejores:v:291:y:2021:i:3:p:906-917

DOI: 10.1016/j.ejor.2020.09.020

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