A Win–Win strategy analysis for an original equipment manufacturer and a contract manufacturer in a competitive market

Yuwen Chen, Gulver Karamemis and Jiayuan Zhang

European Journal of Operational Research, 2021, vol. 293, issue 1, 177-189

Abstract: This paper investigates the outsourcing relationship between an original equipment manufacturer (OEM) and a contract manufacturer (CM) when both compete in the same product market. We identify optimal solutions and the favorable conditions that both players may benefit from outsourcing when either one is the dominant player in the Cournot competition in the base setting. In the extended models, we include a supplier in the game who sells the key component to the CM and explore all players’ decisions on pricing and/or quantity. We find that the optimal wholesale price for outsourcing is normally higher when the CM is dominant than that when the OEM is dominant. The Win–win conditions that both the OEM and the CM favor outsourcing in various scenarios are identified. There exist some scenarios that no outsourcing will be formed due to conflicting interests between the OEM and the CM. The supplier may benefit from outsourcing due to additional OEM's quantity when the OEM's production cost is high. In that case, a Win–Win–Win result for outsourcing occurs for all three players in the extended model.

Keywords: Production; Original equipment manufacturer; Contract manufacturer; Outsourcing; Collaborative competition (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0377221720310444
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:ejores:v:293:y:2021:i:1:p:177-189

DOI: 10.1016/j.ejor.2020.12.016

Access Statistics for this article

European Journal of Operational Research is currently edited by Roman Slowinski, Jesus Artalejo, Jean-Charles. Billaut, Robert Dyson and Lorenzo Peccati

More articles in European Journal of Operational Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().