Optimal sales and production rollover strategies under capacity constraints

Justus Arne Schwarz and Barış Tan

European Journal of Operational Research, 2021, vol. 294, issue 2, 507-524

Abstract: Firms regularly replace their old product generation by a newer generation to sustain and increase their market share and profit. The product rollover problem of deciding on the number of old products to be pre-produced before the introduction of the new generation, and then deciding on the prices, sales volumes, and production volumes of the old and the new generation during the introduction under capacity constraint is considered.

Keywords: Production; Product rollover; Capacity; New product introduction (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ejores:v:294:y:2021:i:2:p:507-524

DOI: 10.1016/j.ejor.2021.01.040

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