Accounting for consumers’ environmental concern in supply chain contracts

Fanjun Yao, Elena Parilina (), Georges Zaccour and Hongwei Gao

European Journal of Operational Research, 2022, vol. 301, issue 3, 987-1006

Abstract: Consumers are increasingly concerned about pollution and are, at least in part, making their purchases accordingly. In this paper, we consider a supply chain where demand depends on the manufacturer’s environmental reputation, an asset that can only be built over time. We assume that this reputation depends on information emanating from the manufacturer itself about its environmental actions and on its objective environmental record when compared to an industry standard.

Keywords: Supply chain management; Environmental green reputation; Wholesale-price contract; Revenue-sharing contract; Myopic retailer (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ejores:v:301:y:2022:i:3:p:987-1006

DOI: 10.1016/j.ejor.2021.11.039

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