Channel mode selection for an e-platform supply chain in the presence of a secondary marketplace

Zhichao Zhang, Haiyan Xu, Kebing Chen, Yingxue Zhao and Zhi Liu

European Journal of Operational Research, 2023, vol. 305, issue 3, 1215-1235

Abstract: This paper examines a platform supply chain comprising a manufacturer and an e-platform in the presence of a secondary marketplace. Motivated by the industrial cases, the paper considers the e-platform either a marketplace or a retailing channel. The former is referred as a platform mode and the latter is referred as a wholesale mode. This paper analytically characterizes the optimal operational strategies for the platform supply chain with the two different channel modes. The paper also conducts a comprehensive comparison between the two channel modes, by which an analytical examination is developed to reveal how to select the optimal channel modes and the critical factors affecting this choice in the platform supply chain. In addition, dynamics of the optimal collect-and-resell strategies for the e-platform are characterized, which indicates how the e-platform should implement different collect-and-resell strategies in response to different channel modes selected by the manufacturer.

Keywords: Supply chain management; E-platform role; E-commerce platform; Online marketplace; Secondary marketplace (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (12)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0377221722005513
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:ejores:v:305:y:2023:i:3:p:1215-1235

DOI: 10.1016/j.ejor.2022.06.064

Access Statistics for this article

European Journal of Operational Research is currently edited by Roman Slowinski, Jesus Artalejo, Jean-Charles. Billaut, Robert Dyson and Lorenzo Peccati

More articles in European Journal of Operational Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().