Sponsored data: A game-theoretic model with consumer multihoming behaviour

Jie Wu, Yunbing Li, Yu Dong and Yong Zha

European Journal of Operational Research, 2023, vol. 307, issue 2, 731-744

Abstract: Consumer multihoming behaviour challenges the sponsored data business model initiated by internet service providers (ISPs) associated with content providers (CPs).

Keywords: Supply chain management; Sponsored data; Internet service provider (ISP); Online content provider (CP); Game theory; Multihoming (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:eee:ejores:v:307:y:2023:i:2:p:731-744

DOI: 10.1016/j.ejor.2022.08.046

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