Optimal positioning of new product-concepts: Some analytical implications and empirical results

Jehoshua Eliashberg and Ajay K. Manrai

European Journal of Operational Research, 1992, vol. 63, issue 3, 376-397

Date: 1992
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Persistent link: https://EconPapers.repec.org/RePEc:eee:ejores:v:63:y:1992:i:3:p:376-397

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