Optimal retailer bidding in a DA market – a new method considering risk and demand elasticity

Maryam Hajati, Hossein Seifi and Mohamad Kazem Sheikh-El-Eslami

Energy, 2011, vol. 36, issue 2, 1332-1339

Abstract: This paper presents a new method to determine the optimal demand function for a retailer in power markets. It assumes that the retailer purchases the energy from either the day-ahead or the regulation market and sells it to the end users through fixed and/or real-time pricing contracts. The load is assumed to be price sensitive and the retailer to be price-taker. Through participation in the market and managing its risk, the retailer attempts to maximize its profit. The proposed method is tested on a typical power market.

Keywords: Retailer; Demand elasticity; Fixed price contract; Real-time price contract; Risk management (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:energy:v:36:y:2011:i:2:p:1332-1339

DOI: 10.1016/j.energy.2010.11.006

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