Analysing the effect of public health campaigns on reducing excess weight: A modelling approach for the Spanish Autonomous Region of the Community of Valencia

F.-J. Santonja, A. Morales, R.-J. Villanueva and J.-C. Cortés

Evaluation and Program Planning, 2012, vol. 35, issue 1, 34-39

Abstract: Excess weight is fast becoming a serious health concern in the developed and developing world. The concern of the public health sector has lead to the development of public health campaigns, focusing on two-fold goals: to inform the public as to the health risks inherent in being overweight, and the benefits of a change in nutritional behaviour. Recent studies indicate that the effects of the average public health campaign on the target community is around 5%. In this study we aim to quantify the effect of different public health campaigns on lifestyle behaviour in the target populations in order to bring about weightloss in a significant number of people over the next few years.

Keywords: Excess weight; Modelling; Preventive policies; Treatment policies; Health communication campaigns; Quantification; Simulations (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:epplan:v:35:y:2012:i:1:p:34-39

DOI: 10.1016/j.evalprogplan.2011.06.004

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