Influencing secondary school STUDENTS’ conservation behavior intention through an interpretive education program on the malayan tapir

E.a Lim, M. Manohar, Azlizam Aziz and M. Zakaria

Evaluation and Program Planning, 2016, vol. 58, issue C, 60-69

Abstract: •Interpretation was used as a communication tool to influence behavior intention.•The pre-test post-test experimental design identifies successful interpretive elements in influencing behavior intention.•Thematic and organized interpretive program was effective in influencing students subjective norms and behavior intention.•Interpretation made information and experiences relevant to students.•Interpretation provoked thinking processes and emotions.

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:eee:epplan:v:58:y:2016:i:c:p:60-69

DOI: 10.1016/j.evalprogplan.2016.05.008

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