The effects of internal marketing strategies on the organizational culture of secondary public schools

Christina Thomaidou Pavlidou and Andreas Efstathiades

Evaluation and Program Planning, 2021, vol. 84, issue C

Abstract: •Internal Marketing (IM) significantly and positively affects public schools’ organizational culture.•IM positively affects the existing clan culture and learning culture of the schools.•Non-financial incentives and empowerment strategies positively affect the schools’ organizational culture.•Communication within the school staff results to higher security and sense of stability for teachers.•Empowering Head of departments will enhance the schools’ organizational culture.

Keywords: Organizational culture; Secondary public education; Internal marketing; Human resource management (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:epplan:v:84:y:2021:i:c:s0149718920301981

DOI: 10.1016/j.evalprogplan.2020.101894

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