Challenges and successes to the implementation of a zoo conservation-education program

Sarah Mellish, Jillian C. Ryan, Emily M. McLeod, Michelle R. Tuckey and Elissa L. Pearson

Evaluation and Program Planning, 2021, vol. 88, issue C

Abstract: Zoo conservation-education programs have potential to address biodiversity loss, although evidence of their effectiveness to encourage social change is in its infancy. Moreover, how a program is implemented may influence program efficacy, yet there is little evidence of the factors that shape this process in zoos. Accordingly, through a process evaluation of Zoos Victoria’s ‘When Balloons Fly” (WBF) conservation-education program against marine debris, we identified barriers and enablers to the implementation of the program which can be addressed to improve future initiatives. Between April-May 2018, 24 Zoos Victoria professionals completed an online survey focussed on identifying challenges and successes in implementing WBF. Four participants additionally completed a follow-up telephone interview. Themes were identified and organised according to the model of diffusion in service organisations (Greenhalgh, Robert, Macfarlane, Bate, & Kyriakidou, 2004). Our results illuminate that features of the organisation (e.g., structure, culture) rather than features of individuals (e.g., skills, motivation) or characteristics of the conservation-education program itself (e.g., messaging), were most influential to implementation success. Based on these findings, attention to the organisational context is critical for promoting and evaluating the success of conservation-education programs and must be given significant attention alongside program characteristics and staff capability to deliver them.

Keywords: Implementation science; Program implementation; Zoo; Conservation; Education; Biodiversity (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:eee:epplan:v:88:y:2021:i:c:s0149718921000458

DOI: 10.1016/j.evalprogplan.2021.101950

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