Using evaluation to enhance a pre-exposure prophylaxis (PrEP) social marketing campaign in real time in Los Angeles County, California

Shoshanna Nakelsky, Leo Moore and Wendy H. Garland

Evaluation and Program Planning, 2022, vol. 90, issue C

Abstract: To describe the application of a formative evaluation conducted concurrently with implementation of a public health social marketing campaign to allow for substantive changes to the campaign messaging to subsequently improve acceptability.

Keywords: Pre-exposure prophylaxis; Social marketing; Evaluation; Men who have sex with men; Transgender; Ending the HIV epidemic (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:eee:epplan:v:90:y:2022:i:c:s0149718921000835

DOI: 10.1016/j.evalprogplan.2021.101988

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