Iskra power tools: A case study in international marketing strategy

William Fischer, Per Jenster and Robert Howard

European Management Journal, 1992, vol. 10, issue 2, 239-254

Abstract: This case study, which was a prize-winner in the EI MD/COS 1991 Annual Case Writing Competition, concerns a leading company in Slovenia undergoing serious discussions about its future international manufacturing and marketing strategy. These discussions will have follow-on consequences for its organisation. All this takes place against a background of massive political turmoil which ended in the break-up of the Yugoslav Republic. William Fischer, Per Jenster and Robert Howard have written a case study with many instructive uses, covering competitive strategy formulation, manufacturing and marketing interrelationships, and issues related to operating in Eastern Europe, of interest to business students and practising managers alike.

Date: 1992
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/026323739290074E
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:eurman:v:10:y:1992:i:2:p:239-254

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/115/bibliographic
http://www.elsevier. ... me/115/bibliographic

Access Statistics for this article

European Management Journal is currently edited by Michael Haenlein

More articles in European Management Journal from Elsevier
Bibliographic data for series maintained by Catherine Liu ().