Implementing global strategies

Lawrence Hrebiniak

European Management Journal, 1992, vol. 10, issue 4, 392-403

Abstract: Setting up a corporate global strategy is only half the story. Implementing it successfully involves much skill and is a very challenging task. Lawrence Hrebiniak reviews both the general issues and specific needs of global strategy. Next, he categorizes four stages that companies go through in pursuit of their global destiny. In the last, and most important of these -- co-ordinated global strategy -- there are routes to success, used separately or together. These are: creating a cadre of effective global managers, forming strategic alliances, and employing lateral or matrix type structures. A final check-list itemizes implementation requirements by stage of global strategy.

Date: 1992
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