Davidson-Marley BV: Establishing and operating an international joint venture

Randall Schuler and Ed van Sluijs

European Management Journal, 1992, vol. 10, issue 4, 428-437

Abstract: The company of Davidson-Marley BV, the international joint venture (IJV) of Davidson Instrument Panel (US) and Marley PLC (UK) is situated in Born in The Netherlands. Two previous articles described this IJV from the viewpoints of the two parents. This article is primarily dedicated to describing it from the viewpoint of the IJV itself. In particular, the views of the general manager and the human resources manager are presented in order to describe their perceptions of how well the IJV was established and how well it is poised for the future. These views describe not only the relationships with the parents themselves but also with the local community, with particular emphasis on the human resource practices that are both feasible and effective in The Netherlands. Together with the two previous articles, the intent of this investigation is to provide readers interested in international joint ventures with as much useful information about the human resource management issues as possible. The major goal has been to advance our understanding of how IJVs can be more effectively established and managed.

Date: 1992
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