After success, what next? success as a barrier to change

George Taucher

European Management Journal, 1993, vol. 11, issue 1, 9-17

Abstract: Most commercial enterprises have a short life. Even very successful companies usually decline and die sometime. How can successful companies keep it indefinitely? George Taucher looks at the anatomy of success and sees that it contains the seeds of its own decay. For example, success emphasizes excellence which permits overmanagement and high overhead costs. He believes that companies, even large successful ones, must continue to grow and extend. But extending beyond success brings risk of failure. Five models of expansion are discussed, with reference to companies' actual experience -- not all have a high chance of succeeding.

Date: 1993
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