New directions for corporations: Conditions for successful renewal

George Day

European Management Journal, 1993, vol. 11, issue 2, 229-237

Abstract: Winning companies must renew themselves by growing beyond present markets and products. Each growth path has its own risk/return profile that needs careful management. By reference to companies such as Pitney-Bowes, 3M, Proctor and Gamble, and Campbell Soup, George Day sets out five key success factors that are the clue to the renewal process.

Date: 1993
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