The meaning of 'strategy': The 'designed' versus 'emergent' dispute

Alfred Kenyon and Shiv Sahai Mathur

European Management Journal, 1993, vol. 11, issue 3, 357-360

Abstract: This note by Alfred Kenyon and Shiv Sahai Mathur concerns the controversy about emergent strategy in business. It finds the issue is linguistic rather than substantive. The note suggests that the word 'strategy' is less useful to business managers if it is allowed to cover (1) tactical concepts like 'ploys' or (2) instinctive unplanned patterns of managerial behaviour.

Date: 1993
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