An interview with Aldo Palmeri of Benetton: The return as CEO

Werner Ketelhöhn

European Management Journal, 1993, vol. 11, issue 4, 481-484

Abstract: After seven years as CEO of Benetton, Aldo Palmeri left the Company, having transformed the organisation from a successful local Italian apparel retailer into an international distributor and retailer with powerful brands. Following an absence of two-and-a-half years, Palmeri accepted an invitation from the Benetton family to return as CEO in the late autumn of 1992. Earlier disagreements over strategy had been resolved, and Palmeri was ready to introduce his earlier ideas on globalising the group of companies with a turnover now topping US$2.5 billion. In an interview with Werner Ketelhöhn of IMD Lausanne, Palmeri explains the Benetton system of globalising -- through agents or by finding strong local partners. He also points to his new role in the company as 'consiglieri' in the matter of the family succession, and his personal wish to improve the quality of political management in Italy through the impact of Benetton's development on the Italian economic system.

Date: 1993
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